FRESH

THE EXHIBITION FRESH IS THE RESULT OF THE ARTIST KEVIN JOSIAS AND RUNE BERING’S INVESTIGATION OF NATURE AS AN ULTIMATE SEDUCTION STRATEGY OF BOTH MAN AND PRODUCT.

STARTING WITH TABLEAU’S FLOWERS AND THEIR SCENT, THEY RESEARCHED PERFUMES THAT COMPLIMENT THE BODY’S NATURAL SMELL, AND DISCOVERED A WORLD OF NATURE FRESHNESS SURROUNDING THE MARKETING OF CONSUMER PRODUCTS. BETWEEN SYNTHETIC FRAGRANCES, FLOWER LABELS, RENDERED WATER STOCK FOOTAGE, ROMANTICIZED ARTIFICE AND IDEALIZED BIOLOGY THEY FOUND FRESH NATURE IN THE TOILET CLEANER.